Paolo Scafora is a family business from Naples, Italy. It was founded by Gennaro Scafora, who named the business after his son Paolo. Paolo's brothers also help out in the business. But shoemaking runs further back in the family; Gennaro's father was also a shoemaker. After a few rough years in the 90's the family decided to reform the business, deciding to let Paolo take the lead and instead of focusing on large scale production, chose to focus on quality and craftsmanship. Because of this, production is very small scale and the factory only produces genuinely hand made shoes (hand welted "Goodyear", Tyrolese, Norvegese, Bologna constructions). Each pair is dyed by hand and the attention to the craft is holy.